Matilda Jane Clothing    (Unbiased Review)

Matilda Jane Clothing, founded in 2005 by Denise DeMarchis, is a children's apparel brand offering tops, bottoms, dresses, pajamas, swimwear, and accessories for girls and women. The company sells its products online.

The company operates on a direct sales model, utilizing "Trunk Keepers" who showcase fashion collections directly in homes.

In 2017, Matilda Jane was acquired by Webster Equity Partners.

In late 2022, the company announced its closure, providing minimal notice to its Trunk Keepers and customers. This sudden decision left many feeling disappointed and betrayed.

Pros of Becoming a Trunk Keeper:

• Creative Product Line: The brand's unique and whimsical designs have been praised for their quality and appeal. One customer noted, "My 2-year-old gets her best compliments with MJ clothing!"
• Community Engagement: Many Trunk Keepers appreciated the sense of community and the opportunity to build relationships with customers.

Cons of Becoming a Trunk Keeper:

• High Startup Costs: Initial investment requirements were substantial, with startup kits costing around $1,600 and a non-refundable deposit of $300.
• Sales Quotas: Maintaining active status required achieving monthly sales targets, which could be challenging.
• Limited Marketing Flexibility: Restrictions on advertising methods, such as prohibitions on Facebook ads, limited Trunk Keepers' promotional strategies.

Reflecting on the company's closure, a former customer expressed, "I feel so cheated and disappointed. That I thought Matilda Jane would be better than the rest."

In summary, while Matilda Jane Clothing offered a distinctive product line and fostered a strong community among its Trunk Keepers, the high startup costs, stringent sales requirements, and the company's abrupt closure are significant considerations for those evaluating similar direct sales opportunities.