Apriori Beauty, established in 2009, is a direct sales company specializing in anti-aging skincare products. Founded by industry veterans Candace Keefe, Susan Twellman, and Elizabeth Vervynck, the company aims to provide high-quality, safe, and effective skincare solutions.
Product Line
Apriori Beauty's product offerings include:
- Celloxylin: A comprehensive skincare line designed to combat signs of aging through a five-step regimen. The products focus on cleansing, toning, firming, and moisturizing the skin.
- Lifeoxylin: This line emphasizes internal health by providing supplements that support cellular defense and overall wellness.
- ViViD Hair Therapy: A range of hair care products formulated to nourish and protect hair, promoting strength and shine.
Business Opportunity
Apriori Beauty offers individuals the chance to become independent consultants, promoting and selling their products. The company operates on a multi-level marketing (MLM) model, allowing consultants to earn commissions on personal sales and bonuses from their recruited team members' sales.
Pros of Becoming a Member
- Quality Products: Consultants often praise the effectiveness of Apriori Beauty's products. One consultant noted, "Hands down...best kept secret in skincare. Products are anti-aging, safe, and affordable."
- Supportive Community: The company fosters a collaborative environment. A member shared, "Apriori is a close-knit family with amazing support direct from its founders. Everyone supports one another."
- Flexible Business Model: The MLM structure allows consultants to build their business at their own pace, with potential for growth through team building.
Cons of Becoming a Member
- Market Saturation: As with many MLM companies, consultants may face challenges due to market saturation, making it harder to find new customers.
- Initial Investment: Starting as a consultant requires purchasing a starter kit, which may be a consideration for some.
- Income Variability: Earnings are commission-based and can fluctuate, especially for those new to direct sales.
Conclusion
Apriori Beauty presents an opportunity for individuals interested in skincare and direct sales. The company's emphasis on quality products and a supportive community are notable advantages. However, potential consultants should consider the challenges associated with MLM structures, such as market saturation and income variability, before committing.