Cerule is a biotechnology company specializing in health and wellness products, particularly those aimed at supporting the body's natural functions through plant-based supplements. Founded in 1999 by Greg Newman and his father, Cerule has dedicated decades to scientific research, resulting in products like StemEnhance Ultra, PlasmaFlo, and Cyactiv. These supplements are designed to promote the natural release of stem cells, support normal blood circulation, and help the body recover after physical activity.
Product Line
Cerule's flagship product, StemEnhance Ultra, is marketed as a supplement that supports the body's stem cell functions. According to the company, this product has undergone multiple independent third-party clinical trials.
Business Model
Operating on a multi-level marketing (MLM) structure, Cerule offers individuals the opportunity to become independent distributors of their products. This model allows members to earn commissions through direct sales and by building their own teams of distributors. The company provides ongoing training and support to its members, aiming to foster a collaborative and motivating environment.
Member Experiences
Feedback from Cerule members varies. Some distributors appreciate the supportive community and the flexibility the business model offers. One independent business owner noted, "You'll work with an incredibly supportive team... The income potential is only limited by your effort and how much you are prepared to grow personally."
However, not all experiences are positive. Some former employees have expressed concerns about management practices and internal communication. A former customer service representative shared, "There used to be managers that cared. That ended when the owner passed away."
Pros of Becoming a Member
- Supportive Community: Many members highlight the strong team spirit and the availability of ongoing training, which can be beneficial for personal and professional growth.indeed.com
- Flexible Business Opportunity: The MLM structure allows individuals to work at their own pace, offering potential for residual income and the ability to build a business with relatively low initial investment.
Cons of Becoming a Member
- Management Concerns: Some feedback points to issues with management and internal communication, which could impact the overall experience for members.
- Business Model Challenges: As with many MLM structures, success often requires significant effort in recruitment and sales, which may not suit everyone's skills or expectations.
Conclusion
Cerule offers a range of health-focused products and a business opportunity through its MLM model. While many members find value in the supportive community and flexible structure, it's essential for prospective members to thoroughly research and consider whether this business model aligns with their personal goals and capabilities.