Damsel in Defense is a company dedicated to equipping, empowering, and educating women to protect themselves and their families through a range of personal protection products. Founded in 2011 by Mindy Lin and Bethany Hughes, the company offers items such as stun guns, pepper sprays, and concealed carry purses, primarily marketed through direct sales and in-home parties.
Company Overview
Based in Boise, Idaho, Damsel in Defense operates as a multi-level marketing (MLM) company. Their mission focuses on providing women with practical tools and knowledge to enhance personal safety. The product line includes:
- Stun Devices: Handheld tools designed for self-defense.
- Pepper Sprays: Various formulations for personal protection.
- Security On The Go: Portable alarms and safety kits.
- Concealed Carry Purses: Fashionable bags designed to discreetly carry self-defense items.
Pros of Becoming a Member
- Empowering Mission: Many members are drawn to the company's commitment to women's safety. One member shared, "I absolutely fell in love with the mission of the company."
- Flexible Schedule: As an independent consultant, you can set your own hours, making it suitable for those seeking work-life balance. A consultant noted, "I talk to women and show them our products to keep them safe. I basically work when I want to work and make my own hours."
- Supportive Community: The company fosters a network of individuals passionate about personal safety and empowerment. This community can provide motivation and support.
Cons of Becoming a Member
- Sales Pressure: Success often depends on personal sales and recruiting others, which can be challenging. One former consultant mentioned, "The hardest part of the job was getting people to take their safety seriously."
- Income Variability: Earnings are commission-based and can fluctuate. The company does not publish an income disclosure statement, making it difficult to gauge potential earnings.
- Market Saturation: As with many MLMs, market saturation can occur, leading to increased competition among consultants.
Member Feedback
Overall, members appreciate the company's mission and the quality of the products. However, some express concerns about the challenges of direct sales and the pressure to recruit new members. It's important to consider these factors and conduct thorough research before joining.
Conclusion
Damsel in Defense offers a unique opportunity for individuals passionate about personal safety and empowerment. While the company's mission and product line are commendable, potential members should be aware of the challenges associated with direct sales and the MLM structure. Careful consideration and research are essential to determine if this opportunity aligns with your personal and professional goals.