Initial Outfitters is an online boutique specializing in personalized gifts and accessories, offering a diverse range of products from jewelry and apparel to home décor and bags. Founded in 2006 by Jim and Alicia Storbeck and Beth Reeves, the company operates from Auburn, Alabama, and emphasizes delivering customized products that reflect individual styles.
Product Range
The company's offerings include:
- Jewelry: Personalized necklaces, bracelets, earrings, and rings.
- Apparel: Monogrammed tops, dresses, outerwear, and loungewear.
- Home Décor: Customized pillows, cutting boards, and drinkware.
- Bags & Totes: Monogrammed totes, crossbody bags, and luggage.
This extensive selection caters to various tastes and occasions, making it a go-to destination for personalized gifts.
Business Model
Initial Outfitters operates as a direct sales company, allowing individuals to become independent consultants. Consultants earn commissions by selling products and recruiting new members. The company offers several starter kits, ranging from $29 to $199, each providing different levels of product samples and business materials.
Pros of Becoming a Consultant
- Flexible Work Environment: Consultants can set their own schedules, making it suitable for those seeking work-life balance.
- Supportive Community: Many consultants praise the company's supportive culture. One consultant noted, "The home office and consultants are so warm and welcoming; embracing the Christian spirit of hospitality."
- Charitable Initiatives: The company partners with organizations like Charlie’s Lunch to support charitable causes, adding a sense of purpose to the business.
Cons of Becoming a Consultant
- Competitive Market: The personalized gifts and accessories market is saturated, which can make it challenging to stand out.
- Sales Quotas: To earn commissions and bonuses, consultants must meet certain sales thresholds, which may be demanding for some.
- Income Variability: As with many direct sales models, income can be inconsistent and heavily dependent on individual effort and market conditions.
Employee Feedback
Employee reviews offer additional insights:
- Positive Work Environment: Employees often describe the workplace as friendly and supportive. One former employee stated, "I loved working here. Management was able to work around my school schedule as well as my other job."
- Management Challenges: Some reviews mention issues with management practices. An employee noted, "Management is mostly a friend-of-a-friend or someone's brother/sister, so they are poorly trained in how to handle HR issues."
Conclusion
Initial Outfitters offers a platform for individuals interested in personalized products and direct sales. While the company provides a supportive community and flexible work options, potential consultants should consider the competitive market and sales requirements. As with any business opportunity, it's essential to conduct thorough research and assess personal goals before joining.