Kleeneze, established in 1923 by Harry Crook in Bristol, UK, began as a door-to-door distributor of handmade wire brushes. Over the decades, it has evolved into a prominent direct selling company, offering a diverse range of household, garden, and personal care products. The company's extensive catalog features over 2,000 items, including cleaning supplies, health products, and unique gifts, many of which are exclusive or hard to find in traditional retail outlets.
Business Model and Opportunities
Kleeneze operates on a multi-level marketing (MLM) model, providing individuals the opportunity to become independent distributors. Distributors earn income through personal retailing—distributing catalogs, collecting orders, and delivering products—and by building a team of other distributors, earning commissions from their team's sales.
Pros of Joining Kleeneze
- Flexible Working Hours: Distributors can choose their working hours, making it suitable for those seeking part-time or full-time opportunities.
- Established Brand: With a history spanning over a century, Kleeneze has built a reputable brand, which can aid distributors in gaining customer trust.
- Comprehensive Product Range: The extensive catalog caters to various customer needs, increasing the potential for sales.
- Support and Training: Kleeneze offers training and support to its distributors, helping them develop sales and team-building skills.
Cons of Joining Kleeneze
- Initial Investment: Starting as a distributor requires an initial investment for purchasing catalogs and sample products.
- Market Saturation: In some areas, the market may be saturated with distributors, leading to competition and potential overlap in customer bases.
- Income Variability: Earnings are commission-based and can fluctuate based on sales performance and team growth.
Testimonials from Distributors
Many distributors have shared positive experiences with Kleeneze. For instance, Chris and Wendy Mason-Paull from Avon stated:
"In our first week, we picked up orders worth £400 before we had even seen a customer. We ended our first month with a profit of just over £500. This gave us the confidence to start introducing other people, and in our second month with a team of nine, we produced total orders of £18,000 and had a cheque from the company for £1,045!"
However, some individuals have reported less favorable experiences. A user on ComplaintsBoard mentioned:
"I joined Kleeneze approximately two weeks ago and was signed up by Steve Roper... When I informed Mr. Roper, he asked if I would still send him the ten-pound cheque for the starter kit even though HE HIMSELF SAID, I didn't need it."
Conclusion
Kleeneze offers a viable opportunity for individuals interested in direct selling, with the flexibility to manage their own schedules and the backing of an established brand. However, potential distributors should carefully consider the initial investment, market conditions in their area, and the variability of income. Conducting thorough research and connecting with current distributors can provide valuable insights into the business's suitability for one's personal and financial goals.