Limu is a health and wellness company that specializes in seaweed-based nutritional products, particularly those derived from the brown seaweed known as limu moui. Founded in 2004 by Greg Bennett and Gary J. Raser, Limu has marketed its products through a multi-level marketing (MLM) model, allowing individuals to become independent distributors. In 2019, Limu was acquired by ARIIX, a larger health and wellness company, and now operates as one of ARIIX's brands.
Product Line
Limu's flagship product is Limu Original, a beverage rich in fucoidan—a sulfated polysaccharide found in brown seaweed. This drink is touted for its potential health benefits, including immune support and antioxidant properties. Other products include Blu Frog energy drinks and the Limu Lean line of meal replacement shakes and supplements.
Business Model
Operating under an MLM structure, Limu offers individuals the opportunity to become independent distributors, promoting and selling its products while recruiting others to join the network. This model provides multiple income streams, including retail profits, commissions from team sales, and various bonuses.
Pros of Becoming a Limu Member
- Flexible Schedule: Distributors have the autonomy to set their own hours, making it suitable for those seeking part-time opportunities or supplementary income.
- Supportive Community: Many members appreciate the camaraderie and support within the Limu network. One distributor noted, "The community and culture of the group of promoters is unmatched."
- Health Benefits: Distributors often become consumers of the products, potentially experiencing the health benefits associated with fucoidan-rich supplements.
Cons of Becoming a Limu Member
- Income Variability: Earnings are commission-based, leading to potential income instability. One promoter mentioned, "Income isn't stable."
- Sales Pressure: Success often requires consistent sales and recruitment efforts, which can be challenging for some individuals.
- Market Saturation: As with many MLMs, there is a risk of market saturation, making it harder to find new customers and recruits over time.
Member Feedback
Reviews from Limu members are mixed. Some praise the company's products and community. One distributor shared, "I've been affiliated with the Limu Company since 2013 and I've been able to carry it with me wherever I relocate to."
However, others express concerns about income stability and the challenges of building a customer base. A former distributor noted, "Finding people is hard, especially ones that do not have the money to spend on this product monthly."
Conclusion
Limu offers a range of seaweed-based health products and an opportunity for individuals to become independent distributors through its MLM model. While some members find value in the products and community, others face challenges related to income stability and sales pressures. As with any business opportunity, it's essential to conduct thorough research and consider personal goals and circumstances before joining.