Market America, established in 1992 by JR and Loren Ridinger, is a multi-level marketing (MLM) company headquartered in Greensboro, North Carolina. The company offers a diverse range of products, including health and nutrition supplements, personal care items, cosmetics, and household goods. Through its e-commerce platform, SHOP.COM, Market America provides consumers with access to both exclusive products and a variety of items from partner stores.
Business Model
Market America's business model centers on the concept of the "UnFranchise® Business," which combines elements of traditional franchising with MLM strategies. Individuals, referred to as UnFranchise Owners (UFOs), can earn income through retail sales and by recruiting new members into their sales network. The company emphasizes converting spending into earning by encouraging UFOs and customers to purchase products through SHOP.COM, thereby generating cashback and other financial incentives.
Pros of Becoming a Member
- Diverse Product Range: Members have access to a wide array of products, catering to various consumer needs, which can facilitate sales across different markets.
- E-commerce Platform: SHOP.COM offers a comprehensive online shopping experience, enabling members to reach a broad customer base without the need for physical inventory.
- Training and Support: Market America provides training programs and seminars designed to equip members with the necessary skills and knowledge to build their businesses. One employee noted, "The management team is incredibly supportive and invested in my growth; they encourage professional development."
- Potential for Income: For those who effectively build and manage their networks, there is potential to earn commissions from both personal sales and the sales of recruited members.
Cons of Becoming a Member
- Initial and Ongoing Costs: Joining requires a startup fee (reported as $399) and monthly fees (around $129), along with expectations to purchase products and attend seminars, which can be financially burdensome.
- Emphasis on Recruitment: Success often hinges on the ability to recruit new members, which can be challenging and may not align with everyone's skills or comfort levels.
- Income Variability: While some members achieve significant earnings, many do not earn substantial income, with reports indicating that a majority of distributors do not receive any compensation.
- Time Commitment: Building a successful network requires a considerable investment of time and effort, which may not be feasible for everyone.
Member Feedback
Employee reviews present a mixed perspective. Some praise the supportive environment and growth opportunities, stating, "They are awesome and truly care about employees and pay you very well."
Conversely, others express concerns about management practices and the pressure to attend company events, with one employee mentioning, "Workplace can be very enjoyable as long as the CEO is not there screaming."
Conclusion
Market America offers a structured business model with a diverse product line and the potential for income through sales and recruitment. However, prospective members should carefully consider the initial and ongoing costs, the emphasis on recruitment, and the time commitment required. As with any business opportunity, conducting thorough research and evaluating personal goals and resources are essential steps before making a decision.