Finding the perfect pair of pants has long been a challenge for many women. Recognizing this widespread frustration, Measure & Made emerged with a mission to provide clothing that fits not only by size but also by shape, ensuring a custom-like experience for every woman.​
About Measure & Made
Founded in 2019 by Beatrice Purdy, Measure & Made was born out of a desire to address the limitations of traditional sizing systems. The company utilizes its proprietary ShapeLogic™ technology, a patented sizing system developed over 15 years, which considers both a woman's size and shape to deliver an impeccable fit. This approach aims to eliminate common issues like waist gaps and ill-fitting garments, empowering women to "Take Back Your Closet™" with confidence. ​
Product Offerings
Measure & Made offers a diverse range of bottoms, including jeans, pants, and shorts, designed to cater to various body shapes. Each product is crafted with comfort and style in mind, featuring a living waistband and the right amount of stretch to move seamlessly with the body. The collection encompasses styles suitable for casual outings, professional settings, and everything in between. ​
Customer Experiences
The brand has garnered positive feedback from numerous customers who have experienced the benefits of ShapeLogic™ firsthand. For instance, Sheila, a customer with ShapeLogic 24.3, shared, "I have struggled for years to find a jean that fits and finally found it – Measure & Made! It fits in the waist and length. The legs are comfortable, not too tight." Similarly, Ashley, with ShapeLogic 14.3, expressed, "I was amazed on how well they fit. They’re snug in the waist so they don’t feel like they will fall off and they give shape to my leg and through the thighs." ​
In a YouTube review titled "Measure & Made Before and After: Pants That Actually Fit!", the reviewer showcases various styles, emphasizing the transformative fit and comfort of the products. ​
Pros and Cons of Becoming a Measure & Made Member
Pros:
- Personalized Fit: The ShapeLogic™ system offers a tailored fit, addressing common sizing issues.​
- Diverse Styles: A wide range of styles ensures options for various occasions and preferences.​
- Customer Satisfaction Guarantee: Measure & Made offers a 30-day money-back guarantee for fit and product satisfaction, with free exchanges on the first order. ​
- Empowerment and Community: The brand emphasizes body positivity and inclusivity, fostering a supportive community. ​
Cons:
- Limited Physical Presence: As an online-focused brand, customers cannot try on products before purchasing, which may be a drawback for some.​
- Price Point: Some customers might find the pricing higher compared to mass-market alternatives, though the personalized fit may justify the cost.​
Conclusion
Measure & Made stands out in the women's fashion industry by prioritizing fit and comfort through innovative sizing technology. While there are considerations regarding online shopping and pricing, the overwhelmingly positive customer feedback underscores the brand's success in delivering on its promise. For women seeking clothing that truly fits and flatters their unique shapes, Measure & Made offers a compelling solution.