Natura & Co, a global beauty company, is renowned for its commitment to sustainability, environmental care, and ethical business practices. Founded in Brazil, Natura & Co owns prominent beauty brands such as Natura, The Body Shop, Aesop, and Avon. The company prides itself on offering high-quality beauty and personal care products while promoting corporate social responsibility.
Overview of Natura & Co
Natura & Co.'s mission revolves around creating positive impact on people, communities, and the environment. The company integrates sustainability into all facets of its business, from product sourcing to packaging and social initiatives. Natura & Co is recognized for prioritizing fair trade and ethical treatment of workers, suppliers, and customers. The brands under its umbrella share a common philosophy: respect for biodiversity, human rights, and a deep commitment to empowering women, both as customers and entrepreneurs.
Pros of Becoming a Natura & Co Member
- Sustainability and Ethical Practices: Natura & Co.'s strong stance on environmental sustainability and ethical business practices is one of the company's most applauded aspects. As a member, you will have the opportunity to work with products that are sourced responsibly, cruelty-free, and often made from natural ingredients. This commitment to sustainability resonates with many employees who are passionate about contributing to a greener future. "The company’s dedication to sustainability was one of the main reasons I joined. I feel like I’m contributing to a positive cause every day." — Natura employee review.
- Diverse and Inclusive Work Culture: Many employees praise the company’s diverse and inclusive culture, which emphasizes collaboration and respect. Natura & Co actively promotes gender equality and diversity in leadership roles, giving its employees a sense of empowerment and community. "It's refreshing to work in a place where diversity is celebrated, and everyone’s voice is heard." — Glassdoor review.
- Empowerment and Entrepreneurship: Natura & Co offers many opportunities for personal and professional growth, especially through its direct selling model (via brands like Avon). Members who join the company as sales representatives often appreciate the flexibility it offers, particularly for those looking to build a career with autonomy over their schedule. "I started as a sales representative and quickly found I could balance work and personal life much better than in my previous job." — Avon member testimonial.
- Product Quality and Innovation: Many employees and members take pride in the high quality of Natura & Co products, particularly their focus on innovation. The company invests heavily in research and development to offer products that are both effective and aligned with modern sustainability goals.
Cons of Becoming a Natura & Co Member
- High Performance Expectations: Some members, particularly sales representatives, mention that there can be high pressure to meet sales targets. This is especially relevant in the Avon model, where income is directly tied to sales performance. "It's a great opportunity, but you really need to be proactive. If you’re not self-motivated, it can be tough to keep up with the goals." — Avon representative feedback.
- Communication Challenges: While the company is large and has many strengths, there have been mentions of communication issues between different departments or regions. Some employees find that decision-making processes can be slow or that company-wide updates are not always timely. "The company’s global nature means that sometimes there’s a delay in information or processes. It can be frustrating, especially when trying to execute strategies quickly." — Natura & Co employee review.
- Work-Life Balance for Some Roles: While many praise the flexibility offered to sales members, others note that in corporate positions, the workload can be demanding, especially during peak business periods. Some employees have mentioned that work-life balance can be a challenge in higher-level roles within the organization. "I love the job, but during busy times, it’s hard to disconnect and find that balance. It’s something to keep in mind if you’re looking for a corporate role." — Glassdoor review.
Conclusion
Overall, Natura & Co is well-regarded for its ethical focus, product quality, and inclusive work environment. The company’s direct selling model offers flexibility for those looking to build their own business, while corporate positions are typically praised for fostering innovation and diversity. However, potential members should be prepared for the fast-paced, target-driven nature of sales roles and occasional communication challenges within the organization.
If you’re passionate about sustainability, social responsibility, and personal growth, becoming a member of Natura & Co could be a rewarding experience. However, it’s essential to align your expectations, particularly regarding performance demands, to make the most out of this opportunity.