Pink Zebra is a direct-selling company that specializes in home fragrance products like wax melts (called “Sprinkles”), candles, and home decor. Established in 2011 by co-founders Tom and Kelly Gaines, Pink Zebra is particularly known for its soy-based, eco-friendly wax blend products. The company operates on a multi-level marketing (MLM) model, where consultants earn commissions through product sales and recruiting new team members.
Pros of Joining Pink Zebra
- High-Quality Products: Many consultants and customers appreciate the unique home fragrance products, especially the customizable "Sprinkles" that allow users to mix scents to create their own blend. One reviewer shared, “The Sprinkles offer a personal touch, and the scent lasts for hours!”. The products are also eco-conscious, gluten-free, and non-toxic, which appeals to a wide audience.
- Flexible Work-from-Home Opportunity: For those looking to build a side hustle or a full-time business, Pink Zebra offers flexibility. Consultants can work from home, set their own schedules, and build their own customer base. Hosting parties (both online and in person) and selling through social media platforms are common methods. “It’s a great way to earn money without leaving the house, and I love that I can control my hours,” shared a current consultant.
- Supportive Community: Consultants report a strong sense of camaraderie and support within the Pink Zebra community. The company also has a notable charitable initiative—“Heroes”—where proceeds from specific product lines help provide childcare to single mothers. This philanthropic aspect often resonates with consultants who feel they are making a positive impact while running their business.
- Low Start-Up Costs: To become a consultant, you need to purchase a starter kit, which is reasonably priced compared to other MLMs. Many consultants appreciate that the kit includes a variety of products that help them get started selling right away.
Cons of Joining Pink Zebra
- Sales-Driven Pressure: Like many MLMs, success in Pink Zebra heavily depends on personal sales and recruitment. Consultants mention that consistent income requires building a team and hosting regular events, which can be challenging. One consultant shared, “It’s tough to make sales if you're not actively recruiting or hosting parties regularly. The income isn't passive; it takes work.” .
- Limited Market Saturation: Since Pink Zebra operates on a direct-sales model, consultants often feel competition in saturated markets, especially with other similar MLMs. Some struggle to consistently find new customers. “Getting people interested in home fragrance can be a hit or miss, especially if they’re already buying from bigger brands like Scentsy,” commented one reviewer.
- Income Variability: The income for Pink Zebra consultants can be inconsistent. Success in the business requires dedication, and while top earners report impressive results, many consultants find it difficult to reach higher commission tiers. As a result, some may not earn as much as they expect. “It’s not a get-rich-quick scheme, but if you’re consistent, you can definitely see results,” noted a long-time consultant.
Is Pink Zebra Worth It?
Whether or not joining Pink Zebra is the right decision depends on your personal goals and willingness to invest time and effort into the business. The company provides high-quality products, a supportive community, and a flexible work structure, but like any MLM, it requires persistence, sales skills, and ongoing effort to build a sustainable income.
For those who love home decor and fragrances, and have the drive to run a small business, Pink Zebra could be a rewarding opportunity. But it’s important to have realistic expectations about income and be prepared to actively market and recruit to achieve significant results.
Conclusion
In summary, Pink Zebra offers a legitimate business model with unique, customizable products and a flexible work environment. However, success within the company requires continuous sales and recruitment efforts, and income varies greatly depending on the consultant's ability to build their customer base and team. If you’re passionate about home fragrance and ready to put in the work, Pink Zebra could be a fun and potentially profitable venture.