REAL Brokerage LLC is a tech-forward, cloud-based real estate company designed to meet the modern needs of real estate agents and provide unique financial opportunities. Operating primarily in the U.S. and Canada, this company aims to offer flexibility, advanced tools, and wealth-building options for agents. In this article, we'll explore the company in detail, including real feedback from agents, and provide an unbiased overview of the pros and cons of joining REAL Brokerage.
Overview of REAL Brokerage
REAL Brokerage operates without traditional brick-and-mortar offices, relying instead on cloud-based systems. The company offers agents a compelling 85/15 commission split, with a $12,000 cap per year. After hitting this cap, agents keep 100% of their commission, subject to transaction fees. One of the standout features of REAL Brokerage is its stock award programs, which enable agents to earn shares in the company through transactions, referrals, and achieving production goals.
In addition to the commission model, REAL Brokerage offers advanced technology solutions, including access to the Chime CRM for just $25 per month—significantly lower than market prices for the platform. The company also provides various tools like reZEN for transaction management and Workplace by Meta for collaboration.
Pros of Joining REAL Brokerage
- Attractive Commission Model: The 85/15 split and $12,000 cap are considered highly favorable, especially compared to traditional brokerages that may charge more significant splits and higher caps. Agents can keep more of their hard-earned commission once they hit the cap. One agent shared, “I saved $22,000 a year by leaving Keller Williams and joining REAL. That kind of money can have a big impact on a person’s life and business”(Next-Gen Agents).
- Stock Awards and Wealth Building: REAL Brokerage offers several stock award programs, including stock for hitting certain production milestones, attracting other agents, and reaching the annual cap. Agents can receive up to $24,000 per year in stock rewards for achieving Elite Agent status(The Lazy Agent)(The Lazy Agent). These opportunities provide a long-term wealth-building incentive for agents beyond simple commission earnings.
- Low-Cost Technology: The availability of the Chime CRM for just $25 a month is a significant draw. This powerful CRM automates many aspects of an agent’s business, saving time and improving efficiency(The Lazy Agent). One agent commented, “The Chime CRM automates 70% of my business, and it’s worth every penny.”
- Flexible, Cloud-Based Work Environment: REAL’s cloud-based model means agents can work from anywhere, which offers incredible flexibility. Although some agents miss the in-person camaraderie of a physical office, many appreciate the efficiency that comes with working remotely. One agent noted, “I became more efficient by working from home rather than driving into an office. My business didn’t skip a beat”(Next-Gen Agents).
- Revenue Sharing: REAL Brokerage offers a competitive revenue-sharing model that allows agents to earn up to $4,000 annually for each agent they attract to the company. This program can provide an additional source of passive income(The Lazy Agent).
Cons of Joining REAL Brokerage
- Lack of In-Person Office Space: REAL Brokerage does not offer traditional office spaces, which can be a drawback for agents who prefer working in an office setting. While some agents find this model more efficient, others miss having access to conference rooms or in-person networking. For agents who need a professional environment, some choose to meet clients at coffee shops or other third-party office spaces(Next-Gen Agents)(The Lazy Agent).
- Not Ideal for New Agents: The training and support at REAL Brokerage are geared more toward experienced agents. While there is a supportive community and regular training sessions, newer agents might struggle without hands-on guidance or the structured training provided by other brokerages like Keller Williams. One reviewer pointed out, “If you’re a brand new agent, REAL Broker is not going to hold your hand”(The Lazy Agent).
- Limited Local Networking: Because it’s a cloud-based company, agents may miss out on the local market knowledge and networking opportunities that come with working in a brick-and-mortar office. For extroverts or those who thrive in a bustling office environment, this may feel isolating(The Lazy Agent).
Final Thoughts: Is REAL Brokerage Right for You?
REAL Brokerage offers a modern, tech-driven approach to real estate with numerous financial perks, such as stock awards and an appealing commission structure. It's ideal for agents who are comfortable with technology, prefer remote work, and have some experience in the real estate industry. The revenue-sharing model and wealth-building opportunities make it particularly attractive for those looking to build long-term financial security.
However, if you are a newer agent or someone who values daily interaction in an office, you may want to carefully consider whether the benefits outweigh the potential drawbacks. In the words of one agent, “You need to be self-sufficient and know your contracts—REAL isn’t the place for beginners, but if you know what you're doing, it’s a great opportunity”.
Ultimately, whether REAL Brokerage is the right fit depends on your working style, experience level, and financial goals.