Red Aspen, established in 2017, is a women-owned beauty brand based in Boise, Idaho. The company offers a diverse range of products, including press-on nails, false eyelashes, skincare, and tanning solutions. Their mission is to inspire women to stand up, stand out, and stand together by uniting passion with purpose.
Product Offerings
Red Aspen's product line is extensive, catering to various beauty needs:
- Nail Dashes: These are press-on nails available in multiple shapes, lengths, and designs, allowing users to achieve salon-quality manicures at home. The nails are designed for easy application and removal, with the potential for reuse.
- False Eyelashes: The company offers a variety of lash styles, from natural to dramatic, made from materials like silk to suit different preferences.
- Skincare and Tanning Products: Red Aspen provides skincare essentials and self-tanning products, emphasizing high-quality ingredients that are non-toxic, vegan-friendly, and cruelty-free.
Business Model
Red Aspen operates on a social selling model, often associated with multi-level marketing (MLM). Individuals can become Brand Ambassadors, selling products directly to consumers and earning commissions. This model encourages building a team to increase earning potential.
Pros of Becoming a Red Aspen Brand Ambassador
- Flexible Work Environment: Ambassadors have the freedom to set their schedules, making it suitable for those seeking work-life balance.
- Supportive Community: Many members highlight the positive company culture. One employee noted, "The company culture is so unique and such a gift. Management really cares for all those who work for Red Aspen, and it shows."
- Quality Products: Ambassadors often express pride in selling products they believe in. A user shared, "I have been loving these new Red Aspen Nail Dashes and I know I will be ordering more!"
Cons of Becoming a Red Aspen Brand Ambassador
- Income Variability: Earnings are commission-based, leading to potential income fluctuations. Success often depends on personal sales skills and the ability to build a customer base.
- Market Saturation: As with many MLMs, there can be challenges in finding new customers, especially if the market becomes saturated with sellers.
- Initial Investment: Starting as an Ambassador may require purchasing a starter kit or maintaining inventory, which could be a financial consideration for some.
Member Feedback
Employee reviews are mixed. Some praise the positive atmosphere and realistic work expectations, stating, "The work-life balance is phenomenal, and management is super nice and understanding."
However, others have raised concerns about management and workplace culture, mentioning, "The workplace culture at Red Aspen was incredibly toxic."
Conclusion
Red Aspen offers a range of beauty products and an opportunity for individuals to become Brand Ambassadors. While many appreciate the quality of the products and the supportive community, potential Ambassadors should consider the challenges associated with commission-based income and the MLM business model. As with any business opportunity, it's essential to conduct thorough research and assess personal goals and circumstances before committing.