Ruby Ribbon is a direct-selling company specializing in shapewear, intimates, and comfortable clothing designed for women of all shapes and sizes. Founded in 2011, the company aims to provide women with alternatives to traditional bras and undergarments, particularly with its signature product: the Cami. Ruby Ribbon products are marketed by independent stylists who earn through commissions, making it part of the multi-level marketing (MLM) industry.
Products and Innovation
The main selling point of Ruby Ribbon is its collection of wire-free camisoles, demiettes (bralettes), and shapewear. The products use patented technology, including medical-grade silicone grippers and moisture-wicking fabric, to offer support and comfort. One customer shared, "I was shocked by the support I got from this bra! No wires, no crazy seaming, yet my breasts were lifted and separated AND comfortable". This highlights the appeal of their flagship items for many.
However, the effectiveness of these products seems to vary depending on body type. Some customers with larger busts have expressed disappointment. For example, one reviewer mentioned, "Ruby Ribbon DOES NOT make camis for bustier girls... avoid them if you're bigger than an F cup".This indicates that while the products may work well for some, they aren’t universally loved by all body types.
Joining as a Stylist: Pros and Cons
As an MLM, Ruby Ribbon provides the opportunity to become a "Stylist" and earn income through direct sales and by building a team of other stylists. Here’s a breakdown of the pros and cons of joining Ruby Ribbon as a stylist:
Pros:
- Flexible Work: One of the main advantages is the flexibility. You can work as much or as little as you like, which is ideal for people looking for a side income. According to several stylists, the company culture is very supportive, and there are opportunities for personal growth.
- Generous Commissions: Ruby Ribbon offers competitive commissions on sales and incentives for recruiting other stylists. The payout model can be lucrative for those who can build and manage a large team.
- Product Enthusiasm: Stylists often report loving the products they sell. As one stylist said, "I’ve worn Ruby Ribbon exclusively for 5 years, and they’ve been amazing"Better Business Bureau.
Cons:
- High Startup Costs: Like many MLMs, there are upfront costs involved in purchasing inventory or starter kits. This can be a barrier, especially if you're unsure of your ability to sell the products.
- Inconsistent Customer Satisfaction: Feedback on the product quality is mixed, which can make it challenging for stylists to retain customers. Issues like poor fit for larger busts or concerns about durability were common among some reviewers.
- Market Saturation: As with many direct-selling companies, market saturation can become an issue, especially in regions where there are already many active stylists.
Customer Feedback
Customer reviews are generally polarized. Those who love the products rave about the comfort and support, particularly for smaller to mid-sized busts. However, there are also concerns about fit for larger-busted women and durability issues. One customer shared, “For the money I spent, they are not worth it,” referencing issues with a cami developing holes within a year..
Final Thoughts
Ruby Ribbon offers innovative products and an exciting business model for those who are passionate about direct sales. The products receive high praise for comfort and style, but potential customers and stylists should be aware of possible limitations, especially in terms of sizing and fit. If you're considering joining as a stylist, it's important to weigh the potential for income against the challenges of selling a niche product in a competitive market.