Scentsy is a direct sales company that specializes in scented products such as wax melts, warmers, diffusers, and home decor. Founded in 2003, the company operates on a multi-level marketing (MLM) model where independent consultants sell products through home parties, online events, and personal networks. While Scentsy offers a unique business opportunity, it's important to consider both the pros and cons before deciding to join as a consultant.
How Scentsy Works
Scentsy consultants sell products directly to customers, bypassing traditional retail channels. The company encourages hosting home and virtual parties, where friends and family can experience the scents firsthand. Consultants purchase a starter kit to begin, which includes products and marketing materials like testers and catalogs. They also have access to an online workstation to manage sales and customer orders.
This business model, which relies heavily on personal networking, can be a plus for those who enjoy interacting with people. However, it might be a challenge for those uncomfortable with direct selling or who find it difficult to build a customer base, especially in markets that may already be saturated with consultants.
Pros of Joining Scentsy
- Flexible Work Environment: Consultants can work from home and set their own schedules. Many appreciate the work-life balance it offers. "I love that I can sell Scentsy while taking care of my kids at home," one consultant shared in an online review.
- Supportive Community: Scentsy offers mentoring opportunities, with experienced consultants helping new recruits through the company’s downline system. "I was able to get guidance from my sponsor whenever I had questions," one consultant noted about the mentorship program.
- Diverse Product Line: With an extensive range of scented products, there's something for almost everyone, which can make selling easier. The seasonal rotations also help keep the catalog fresh and exciting for repeat customers.
- Incentives and Rewards: Scentsy provides various incentives, including discounts and free products, particularly for those who host or achieve strong sales through parties.
Cons of Joining Scentsy
- Low Earnings for Most Consultants: While a small percentage of top performers make significant income, the majority of consultants earn very modest amounts. According to income disclosures, consultants who had been with the company for over a year had an average annual income of $2,901, while the median income was $869. For newer consultants, the average was $452.
- Market Saturation: Depending on your location, you may find it challenging to stand out. With a high number of consultants in certain areas, it can be difficult to find new customers and recruits, which is crucial for growing your business.
- Pressure to Recruit: Like many MLMs, success in Scentsy often depends on building a downline. For those uncomfortable with recruitment or unable to do so, growing in the business can be challenging.
- Inventory Costs: Consultants may feel pressured to purchase products to keep up with new releases and stock items for their parties. This upfront cost can add up, especially for those who are not selling at a high volume.
Customer and Consultant Feedback
Customer reviews of Scentsy are mixed. Many love the wide variety of scents and the convenience of wickless candles, but others have noted concerns about product quality and pricing. "The warmers are beautiful, but the wax melts don't last as long as I expected," one customer wrote. Some consultants also mentioned issues with discontinued products and stock availability, which can frustrate repeat customers.
In terms of consultant satisfaction, there are success stories of people who have found Scentsy a rewarding side gig, but there are also many who found the earnings too low to justify the effort. "I enjoyed the products, but it was hard to make money without recruiting more people," one former consultant shared.
Conclusion: Is Scentsy Right for You?
Scentsy offers a fun and flexible opportunity, especially for those who love fragrance products and are comfortable with direct sales. The community aspect and ability to work from home are attractive features. However, the income potential for most consultants is relatively low, and market saturation or discomfort with recruitment can be significant barriers.
If you're looking for a flexible side hustle and enjoy selling, Scentsy may be a good fit. But if your goal is to replace a full-time income or if you're uncomfortable with recruiting, it might not be the best choice. Like with any MLM, it's crucial to go in with realistic expectations and a clear understanding of how the business works.