Silver Icing, founded in 2011 by Christina Marcano, is a Canadian-based fashion and lifestyle brand that offers a diverse range of women's clothing, accessories, and beauty products. The company operates on a multi-level marketing (MLM) model, empowering individuals to become Independent Stylists who sell products and build their own teams.
Product Line
Silver Icing's product offerings include tops, bottoms, dresses, activewear, outerwear, and accessories. The brand emphasizes inclusivity by providing a wide range of sizes and styles to cater to various preferences. Customers have praised the quality and affordability of the products, noting that they are well-received and loved.
Business Model
As an Independent Stylist, individuals earn commissions through retail sales and team-building efforts. The compensation plan offers:
- Retail Commissions: Stylists earn between 10% to 25% commission on sales, depending on the product category.
- Residual Commissions: Stylists receive a 5% commission on sales made by their personally recruited team members.
To remain active and eligible for commissions, Stylists are required to maintain a minimum of $250 in personal retail sales each month.
Pros of Becoming a Silver Icing Stylist
- Strong Retail Focus: Unlike some MLMs that heavily emphasize recruitment, Silver Icing places a significant focus on retail sales, allowing Stylists to earn income directly through product sales.
- Affordable and Trendy Products: The brand offers fashionable items at competitive prices, which can appeal to a broad customer base.
- Supportive Community and Training: Stylists have access to training resources and a community of fellow Stylists, providing support and guidance.
Cons of Becoming a Silver Icing Stylist
- High Monthly Sales Requirements: Maintaining a minimum of $250 in personal retail sales each month can be challenging, especially for those new to direct sales.
- Inventory and Stock Issues: Some Stylists have reported challenges with inventory availability, which can impact their ability to fulfill customer orders promptly.
Testimonials from Stylists
One Stylist shared, "Commissions are the best I have ever seen in an affiliate company. Clothing credits, new stuff daily, great help from upline, simple to use, awesome quality clothing."
Conversely, another former employee mentioned, "The company is very unorganized. Poor training. CEO plays favourites."
Conclusion
Silver Icing presents an opportunity for individuals interested in fashion and direct sales to become Independent Stylists. The company's emphasis on retail sales and its diverse product line are notable advantages. However, potential Stylists should carefully consider the monthly sales requirements and be aware of potential inventory challenges. As with any business opportunity, it's essential to conduct thorough research and assess whether it aligns with your personal and professional goals.