Sipology, formerly known as Steeped Tea, is a tea-focused direct sales company offering a wide range of loose-leaf teas, wellness products, and tea accessories. Founded by Tonia Jahshan, the company gained popularity after a successful appearance on Dragons' Den and continues to grow its brand through its unique products and direct sales model.
The Product Line
Sipology offers an impressive selection of over 100 tea varieties, including lattes, chai, kombucha, matcha, and wellness teas. They emphasize natural ingredients, and many users praise the taste and variety of the teas. One consultant noted, “The flavors are so unique, and there’s something for everyone—from traditional tea lovers to those looking for trendy options like matcha and kombucha.” However, some have found the prices slightly higher than store-bought teas, though many agree the quality justifies it.
The Business Opportunity
Becoming a Sipology consultant (also known as a “Sipologist”) costs $99 for a starter kit, which includes a variety of teas and accessories to help you begin your tea-selling journey. Consultants earn commissions starting at 25%, with potential to earn up to 40% based on sales performance and team-building efforts. Sipologists can make money through tea parties (often called "ParTeas"), online sales, and events.
However, the business model is multi-level marketing (MLM), meaning income depends heavily on personal sales and recruiting others to join as consultants. While some enjoy hosting events and selling tea in their communities, others express concern over the challenge of making significant income without consistent recruitment efforts. As one consultant shared in a review, “It’s a lot of work to really see returns; you need to be passionate and dedicated to both tea and team-building.”
Pros of Joining Sipology
- High-Quality, Unique Products: Sipology offers premium, loose-leaf teas that customers love, along with innovative items like bubbly tea and wellness-focused blends.
- Supportive Community: Consultants report a strong sense of community among Sipologists, with regular support, training, and encouragement.
- Flexible Business Model: Sipologists can choose how they work, whether through online sales, hosting parties, or attending events.
Cons of Joining Sipology
- Emphasis on Recruitment: Like many MLMs, the most successful Sipologists tend to focus on recruiting and team-building, which isn’t for everyone.
- Sales Pressure: Some consultants report feeling pressured to maintain high sales and attend events to keep momentum.
- Monthly Fees: Consultants need to pay a monthly fee for business services, which can add up over time.
Final Thoughts
Sipology offers a unique opportunity for tea enthusiasts who enjoy hosting events and selling high-quality tea. While the product line is generally well-received, potential consultants should carefully consider the MLM structure and whether the required recruitment and sales pressure align with their personal goals.
For those looking to try something new or supplement their income in a community-driven business, Sipology could be a great fit. However, as with any business, success often depends on the amount of time and effort invested.