Think Goodness, initially launched as Origami Owl in 2012, is a direct sales company known for promoting a range of lifestyle products, including jewelry, wellness, and clean beauty items. Recently, Think Goodness has transitioned away from a multi-level marketing (MLM) model and now operates a single-level distribution model. This shift, effective since September 2023, eliminates uplines and downlines, meaning compensation is now based solely on individual sales rather than team-based structures or recruiting. The company continues its mission of spreading positivity through its products, and a portion of every purchase contributes to the Giving Goodness Foundation, supporting community-driven initiatives.
Company Overview
Think Goodness offers a range of lifestyle brands, such as customizable jewelry and skincare, targeting consumers interested in clean beauty and wellness. They maintain a strong focus on product quality and social impact, evident through their “Random Acts of Goodness” initiative, which donates portions of sales to charitable causes. The company's evolution from an MLM to a single-level direct sales model marks an effort to prioritize individual sales efforts over recruitment-based revenue, addressing concerns some members had with the previous structure.
Pros of Joining Think Goodness
- Simplified Earnings Structure: Members (called “Purpose Partners”) earn a flat 35% commission on personal sales, with the potential for 40% after reaching a sales threshold. This shift to a single-level model removes the pressure to recruit, which some found stressful or challenging.
- Social Responsibility and Charitable Giving: Every purchase supports the Giving Goodness Foundation, which allows members to feel part of a mission-driven organization.
- Flexible Sales Approach: Purpose Partners can benefit from streamlined back-office systems and receive payments quickly through various methods like Venmo and PayPal.
- Focus on Product Quality: Customers often cite the appeal of Think Goodness's clean, high-quality products, particularly in the wellness and beauty segments, which align with growing consumer demand for environmentally and ethically conscious products.
One user review states, “I appreciate that there’s no longer a push for recruitment. The single-level model allows me to focus on sales without the recruiting aspect that sometimes overshadowed my love for the products.”
Cons of Joining Think Goodness
- Limited Earning Potential for Growth: For those accustomed to MLM structures with income growth tied to team building, the new model may feel limiting, as it caps earning potential based on personal sales rather than team performance.
- Competition in Product Market: While their products are popular, the beauty and wellness industries are competitive. Success may depend heavily on an individual’s ability to market effectively and attract a loyal customer base.
- Transition Adjustments: Some current Purpose Partners have faced challenges adapting to the new system and compensation model, requiring adjustments to their sales strategy and customer interactions.
In summary, Think Goodness’s move to a single-level distribution model has been met with positive feedback for reducing pressure around recruitment and focusing on product sales. For those seeking an opportunity that emphasizes product quality, ethical business practices, and social impact, Think Goodness offers a welcoming environment. However, those looking for extensive income potential through team building might find the single-level approach somewhat restrictive. The company’s commitment to philanthropy and quality makes it an attractive option for those looking to blend income opportunities with positive social impact.