Thirty-One Gifts is a direct sales company offering stylish and functional products like bags, totes, accessories, home organization solutions, and gifts. Founded in 2003 by Cindy Monroe, the company is named after the biblical Proverbs 31, reflecting its focus on empowering women and fostering entrepreneurship. Thirty-One Gifts operates primarily through its network of independent consultants, who sell products via catalog parties, online platforms, and home-based events.
The company’s mission is to celebrate, encourage, and reward women by giving them an opportunity to build their own businesses. Let’s take a closer look at how Thirty-One Gifts works, what it offers, and whether becoming a member is right for you.
How Thirty-One Gifts Works
Thirty-One Gifts’ business model is based on direct sales. Consultants earn commissions by selling products and can also build their own team of consultants to earn additional income through team sales. New consultants start by purchasing a kit that includes sample products, marketing materials, and training resources.
Products can be sold through various methods:
- Home parties
- Online shopping events
- Catalog distribution
The company also emphasizes personalized customer service, offering customization options like embroidery on many of its products.
Pros of Joining Thirty-One Gifts
- Flexible Work Environment Many consultants highlight the flexibility of working on their own schedule. Whether as a side hustle or a full-time effort, consultants can tailor their involvement to suit their lifestyle.“I love that I can work around my family’s schedule. Thirty-One allows me to earn extra income without sacrificing time with my kids.” – Sarah T., consultant
- Stylish and Practical Products Thirty-One Gifts is known for its functional yet fashionable product line. Items like utility totes, thermal bags, and storage cubes are both high-quality and versatile.“The products practically sell themselves! Everyone loves the patterns and the ability to customize.” – Melissa D., consultant
- Community and Support Thirty-One Gifts fosters a strong sense of community among its consultants. Training, webinars, and team support are widely available.“The community of consultants is amazing. I always feel supported and encouraged by my team and leaders.” – Rebecca L., consultant
- Recognition and Incentives Consultants can earn bonuses, trips, and other rewards based on their performance. This adds an extra layer of motivation for many.
- Low Start-Up Costs The company’s starter kits, which cost around $99, provide a range of products and tools to begin selling immediately. This relatively low cost of entry makes it accessible for most people.
Cons of Joining Thirty-One Gifts
- Limited Market Appeal Since Thirty-One Gifts primarily targets women, its market may feel niche, potentially limiting sales opportunities in certain demographics.
- Recruitment Pressure Some consultants report feeling pressured to recruit others to maximize earnings, which can be challenging for those who prefer to focus solely on selling products.“I found it hard to build a team because recruiting isn’t my strong suit, and it impacted my earnings.” – Linda M., former consultant
- Sales Dependency Success is directly tied to sales performance. If a consultant struggles to host parties or find customers, their earnings may be minimal.
- Saturated Markets In areas with many active consultants, competition can become intense, making it harder to find new customers or hosts.“In my small town, there are already so many consultants, which makes it tough to stand out.” – Emily K., consultant
- Income Variability Like most direct sales businesses, income can be inconsistent. It often takes time to build a steady customer base and a successful team.
Feedback from Real Members
Positive Experiences: Many consultants praise Thirty-One Gifts for the flexibility, the quality of its products, and the sense of community.
- “The personalized products are a huge hit at every party. Plus, the company’s mission really resonates with me.” – Jamie R., consultant
Challenges: Some members express frustration with recruiting requirements and market saturation.
- “I love the products but wish the business didn’t rely so much on team-building to be profitable.” – Karen H., former consultant
Is Thirty-One Gifts Right for You?
Thirty-One Gifts may be an excellent fit if you:
- Enjoy hosting social events and building relationships.
- Appreciate stylish, functional products and believe in the brand.
- Are looking for a flexible way to earn extra income.
However, it may not be the best option if:
- You’re uncomfortable with recruiting or direct sales.
- You live in an area with a high density of consultants.
- You need a guaranteed, stable income.
Final Thoughts
Thirty-One Gifts offers an appealing opportunity for individuals who enjoy selling products they love and connecting with others. The flexibility, supportive community, and quality products make it a strong contender in the direct sales space. However, as with any business opportunity, success requires effort, dedication, and a clear understanding of the business model.
If you’re considering joining Thirty-One Gifts, take time to evaluate your goals and resources. Speak to current consultants, attend a party, and research your local market to make an informed decision.