Tocara is a Canadian-based company specializing in fine jewelry, offering a range of sterling silver and stainless steel pieces designed to be both fashionable and timeless. Founded in 2008 by Randall Markus, who has an extensive background in the jewelry industry, Tocara aims to provide high-quality jewelry at accessible prices.
Business Model
Operating through a direct sales model, Tocara utilizes independent consultants to market and sell its products. These consultants often host parties, both in-person and online, to showcase the jewelry and generate sales. This approach allows customers to experience the products firsthand in a personalized setting.
Becoming a Tocara Consultant
For those interested in joining Tocara as a consultant, the company offers two starter kits:
- Petite Kit: Priced at $42, this kit includes products valued at $175.
- Elite Kit: Available for $169, offering products worth nearly $900.
Consultants earn commissions ranging from 25% to 40% on sales made through various channels, including personal websites, social media, and direct interactions. Additionally, new consultants are enrolled in a Fast Start Program, providing opportunities to earn retail jewelry vouchers by meeting specific sales and sponsorship goals within the first 70 days.
Pros of Being a Tocara Consultant
- Quality Products: Tocara is known for its well-crafted jewelry, with no significant quality control issues reported.
- Flexible Work Environment: Consultants have the autonomy to manage their schedules and sales strategies, making it suitable for those seeking flexibility.
- Supportive Community: Many consultants appreciate the camaraderie and support from fellow team members. As one consultant shared, "The team is very friendly and nice and open."
Cons of Being a Tocara Consultant
- Market Limitations: Tocara primarily operates in the U.S. and Canada, which may restrict market potential for consultants.
- Sales Challenges: Some consultants find it challenging to sell products and recruit new members, which can impact earnings.
- Limited Information: Potential consultants have noted difficulties in finding comprehensive information about the company's compensation plan and business practices. As one individual pointed out, "I can't find any info online."
Conclusion
Tocara offers an opportunity for individuals interested in the jewelry industry to start their own business with a relatively low initial investment. While the company provides quality products and a flexible working environment, potential consultants should be aware of the challenges related to market limitations and sales. It's advisable for prospective members to conduct thorough research and consider both the advantages and disadvantages before joining.