Touchstone Essentials, founded in 2012 by CEO Eddie Stone, is a health and wellness company headquartered in Raleigh, North Carolina. The company specializes in natural detox solutions and whole food supplements, emphasizing clean, organic ingredients and sustainable practices.
Initially focusing on natural detox and whole food supplements in capsule form, Touchstone Essentials has expanded its offerings to include ready-to-mix superfood powders. Their product range addresses various health concerns, including detoxification, daily nutrition, and support for specific body systems such as immune health, heart, joints, metabolism, and energy.
Sustainability Initiatives
Demonstrating a strong commitment to environmental responsibility, Touchstone Essentials has implemented several sustainability measures. The company uses glass bottles for detox supplements, compostable packaging materials, and paper-based packing tape. In 2023, they transitioned from plastic canisters to bio-based pouches for their superfood powder supplements, significantly reducing their plastic footprint. Through a partnership with rePurpose Global, Touchstone Essentials has achieved plastic-neutral certification, funding the removal of an amount of plastic waste equivalent to their usage from the environment.
Business Model and Member Experience
Touchstone Essentials operates on a direct sales model, offering individuals the opportunity to become Visionary Business Owners (VBOs). The company provides a comprehensive digital marketing system, enabling VBOs to manage their businesses efficiently. This system includes integrated digital marketing tools, retargeting ads, and Google ads, allowing distributors to focus on building customer relationships while the company handles marketing efforts.
Member Feedback
Members of Touchstone Essentials have shared positive experiences regarding the company's approach and support. Lawrence Villegas noted, "Touchstone is the future of direct sales with a perfect blend of digital influencer marketing and traditional MLM direct sales." Similarly, Inge Wetzel praised the company's integrity and compensation structure, stating, "The best company I have run across in every area of MLM business. High integrity, great products, and amazing bonus/payout."
Pros and Cons of Becoming a Member
Pros:
- Quality Products: Emphasis on clean, organic ingredients appeals to health-conscious consumers.
- Sustainability: Strong commitment to environmental responsibility aligns with eco-friendly values.
- Digital Tools: Comprehensive digital marketing system supports efficient business management.
- Positive Community: Members report a supportive and integrity-driven company culture.
Cons:
- Market Competition: The health and wellness industry is highly competitive, which may pose challenges in customer acquisition.
- Direct Sales Model: Success may require significant personal effort in marketing and sales, which might not suit everyone's preferences.
In summary, Touchstone Essentials offers a range of health-focused products backed by sustainable practices and robust digital tools for its members. While the direct sales model presents certain challenges, the company's commitment to quality and support has garnered positive feedback from its community.