Usborne Books & More (UBAM) is a children’s book publisher that operates as a multi-level marketing (MLM) company. Originally founded in 1973 by Peter Usborne in the UK, the company has since expanded globally, offering a wide range of interactive and educational books aimed at young readers. In the United States, Usborne Books & More emphasizes direct sales and distribution through independent consultants who sell books at events, parties, online, and in partnership with schools and libraries.
Business Model: MLM or Direct Sales?
Usborne Books & More operates with an MLM structure, which is apparent from its compensation plan that incentivizes both book sales and team recruitment. Independent consultants, who start by purchasing a starter kit, can earn commissions by selling books directly to customers and by building their own teams of consultants. The company has faced criticism, as with many MLMs, for emphasizing recruitment as a pathway to higher earnings.
Pros of Joining Usborne Books & More
- High-Quality Products: Usborne is known for its wide array of educational books, many of which are highly rated for their content, interactivity, and engaging illustrations. Customers, particularly parents and educators, often praise the books for promoting early literacy and learning.
- Flexible Earning Potential: Consultants earn 25% commission on direct sales, with additional bonuses and opportunities to earn by hosting book parties. Monthly sales bonuses and performance-based rewards can increase total earnings for dedicated consultants, especially those who build a customer base and schedule frequent events.
- Opportunities for School and Library Partnerships: Consultants can sell books directly to schools and libraries, offering a 20% commission on larger orders. These partnerships can enhance visibility and provide steady sales opportunities in educational communities.
- Community and Support: Many consultants appreciate the sense of community within Usborne. The company provides social media and online resources for networking, and consultants often connect to share experiences and strategies.
Cons of Joining Usborne Books & More
- High Emphasis on Recruitment: Like many MLMs, much of Usborne’s income potential is tied to team-building. Consultants who focus on sales alone may find it challenging to reach significant earnings without recruiting others into their network.
- Competition and Pricing Issues: Usborne Books face competition from retail giants like Amazon and Scholastic, often making it difficult for consultants to price competitively. Consultants report challenges in balancing price expectations from customers who can find similar books at lower prices elsewhere.
- Inconsistent Income: Many consultants experience fluctuating income, with earnings peaking around seasonal events. While some report successful side incomes, others find it challenging to maintain a consistent monthly income without dedicating considerable time to marketing and hosting events.
- Customer Service and Fulfillment Issues: Some consultants and customers report dissatisfaction with customer service and order fulfillment times, particularly during high-demand periods like the holidays. Delays and unresponsive service can affect the consultant's reputation with their customers.
- Limited Control over Business Operations: While consultants have flexibility in their schedules, they are limited by the company’s policies and product offerings. Changes in commission structures, as noted by some consultants, can impact their earnings unexpectedly.
Real Consultant Feedback
Many consultants praise the supportive atmosphere and the quality of Usborne’s books. One consultant shared that they “absolutely adore the books,” appreciating the discount for personal use and the impact of promoting child literacy. However, others note challenges with recruitment pressure and competition from larger booksellers. A former consultant reflected on the strain of maintaining momentum, especially with commission changes that felt restrictive over time.
Conclusion
For those passionate about children’s education and literacy, Usborne Books & More can offer a rewarding way to promote quality children’s literature. However, as with any MLM, prospective consultants should weigh the challenges—especially those associated with recruitment and income variability—before joining. It can be a great part-time opportunity for the right person, particularly those comfortable with sales and who can leverage community support effectively. However, realistic expectations around potential earnings and commitment are essential to determine if this opportunity aligns with personal goals.